Tag: Boardroom

Jaguar “In the Boardroom”

2013-2014 Dubai (United Arab Emirates) “In The Boardroom” is the first BUSINESS web series in the Middle East based on consumer advocacy. The web series delivered value driven content to target audiences through the use of opinion leaders. We sourced and invited 15 relevant and influential opinion leaders from the region. Among the 15 were:…

2015-05-20
GMC “Lead by Example”

December 2014 Dubai (United Arab Emirates) “Lead by Example” was the perfect branded content tool for GMC as the web series allowed them to showcase the GMC brand and their new Yukon Denali model. Through the series GMC were able to connect with their target audience by telling personal and exclusive stories of successful people…

2015-03-11
Nivea Invisible & Abaya Designer

2014 Dubai (United Arab Emirates) We were asked to drive sales and maintain leadership on Nivea’s Black and White antiperspirants, targeting the GCC and local community, specifically the UAE and the KSA market. We developed a strong branded content campaign that was built around storytelling that targeted local consumers and addressed their needs and concerns…

2014-12-11