GMC “Lead by Example”

December 2014
Dubai (United Arab Emirates)

“Lead by Example” was the perfect branded content tool for GMC as the web series allowed them to showcase the GMC brand and their new Yukon Denali model. Through the series GMC were able to connect with their target audience by telling personal and exclusive stories of successful people and leaders from the region, reflecting GMC, the Yukon in particular as their preferred brand. With exception of media distribution, we exclusively handled the idea, content development, execution and production of “Lead by Example”.


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