2014
Dubai (United Arab Emirates)

We were asked to drive sales and maintain leadership on Nivea’s Black and White antiperspirants, targeting the GCC and local community, specifically the UAE and the KSA market. We developed a strong branded content campaign that was built around storytelling that targeted local consumers and addressed their needs and concerns which we learnt from insights with the help of leading Abaya Designer “Sara Al Madani”. The campaign included : teasers, 2 minute online Video Advert, online PR videos, Instagram videos, YouTube pre rolls, bloopers, in Mall and in store activation stands.

Written by Hervé

Chief Public Relations Officer

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