2013-2014
Dubai (United Arab Emirates)

“In The Boardroom” is the first BUSINESS web series in the Middle East based on consumer advocacy. The web series delivered value driven content to target audiences through the use of opinion leaders. We sourced and invited 15 relevant and influential opinion leaders from the region.

Among the 15 were:

  • Mr. Shoaib Mir Hashem Khoory, Board Member, Etisalat, and was part of the initial team responsible for setting up Emirates Airlines.
  • Well-known Emirati Animation Director and Creator of the animated TV series Freej.
  • Emirati brothers Mohamed & Peyman Al Awadhi, Founders behind Qabeela TV & Peeta Planet.
  • Mr Mohamed Al Nuaimi, CEO at Mawarid FINANCE.

“In The Boardroom” was the perfect branded content tool for Jaguar Land Rover as the web series allowed them to showcase the Jaguar brand and their new XJL model in addition to connecting with their target audience by portraying personal and exclusive stories of well-known and successful people within the GCC region.

Photos
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Written by Hervé

Chief Public Relations Officer

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