Tag: Marketing
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Ad Vitam
November 9, 2016 Salon du Livre Francophone, BIEL, Beirut (Lebanon) Wednesday 9th November 2016 witnessed the launch of the book AD Vitam at the 23rd edition of “Le Salon du Livre” with BIEL as its venue. After its English original was published under the title “Play it Again”, and its Arabic counterpart, this French version,…
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Play it again
October 6, 2015 ESA “Ecole Supérieure des Affaires”, Beirut (Lebanon) Après 40 ans au service de la publicité et de la communication au sein de Publi-Graphics, devenue Publicis Graphics, Mustapha Assad est raconté par George Elassadis dans « Play it again ». Un livre sur l’histoire de la publicité au Liban et au Moyen-Orient à…

