Pain D’Or – Smile Recruitment Campaign

Pain 1

The Pain d’Or concept translates into an all-encompassing retail shopping experience. A trip to your local Pain d’Or outlet features a wide range of in-house freshly baked products, a vast selection of international pastries, a refined chocolate collection, an assortment of premium ice-cream and an incomparable dining section and superior catering services. This experience is extended to your home as take-away and delivery options which allow you to enjoy our delicious products at the venue of your choice.

Front Page Communication created a Smile Recruitment Campaign for Pain D’Or which translated into a TVC production from concept through (scenario, copywriting and video) content to execution.

The TVC has been viewed more than 100.000 times on Pain d’Or Facebook page.

Written by Hervé

Chief Public Relations Officer

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